If you are using your blog for your business, then you need to keep things fresh and stay at the top of your game. This means, you should be sure that your site is getting more traffic each day, along with readers commenting or sharing your posts. Otherwise, a stagnant blog is not doing anything for your brand, and this would need an overhaul to get things moving again.
So, if you find yourself in this nasty situation with your blog, the following tips should be able to help you make great improvements that your audience would also start to notice.
1. Consider the power of social media.
Bloggers should not simply wait and let their audience come to them; instead, you need to do the work to find your audience, figure out where they hang out, and what they are interested in. Learn about what they talk about, their needs, and what you can offer to address these concerns. This means, you have to be more active on social network sites, since chances are, these are where most people can be found.
2. Make your site catchy and appealing.
You can never go too far with a dull and poorly-made site. Regardless of your niche, you have to think about the design, layout, and theme of your site, which must be enticing enough to attract people. Don’t just put in a bunch of texts or a collage of pictures. Include videos to support the message you are writing about, choose the right font and size, add some photos, and select a layout that makes the content easy to read. First impression is everything when it comes to blogs, so do it right the first time, and this could hook target audience to your site.
3. Update your content.
Naturally, you will have to post something new at least two to three times a week. How else can you expect people to check out your site when there is nothing else to read but posts from months back? Also, if you have fresh content, you can always share these on various social media channels, which can get people curious about your posts. Just be sure your articles are well-written, meaningful, credible and original. Regurgitating content from others is not a way to get a steady base of audience to your site.
4. Vary your content.
Come up with different types of content such as product reviews, top ten list, Q & A, how-to, or other new ways to present your blog posts. This way, your readers will never get bored of your posts, which is bound to happen when you are stuck in a particular style. You may even interview an expert in your field, post a video on a tutorial you have prepared for your audience, and make things interesting and exciting.
It also helps if you do some research on keywords that are commonly used by people, which must be relevant to your blog’s theme. This helps drive more traffic to your site aside from improving the visual appeal of your site and content quality of your posts.